Fashionista’s 'How To Make It in Fashion' Conference Is Coming Back to Los Angeles!

Attention, West Coasters: Fashionista’s “How to Make It in Fashion” conference is heading back to Los Angeles on November 14, 2014! We’ll be setting up shop at the Line Hotel, where stylists, costume designers, fashion industry stalwarts and personalities will be on hand to share their stories and offer advice on making it in the industry.

Along with a full day of career-focused panels and keynote speakers, we'll also be bringing back our popular mentoring sessions, where you'll get the chance to have a one-on-one conversation with someone who has "made it" in your chosen field. As always, our goal is that you leave the conference with useful advice that'll help you land that internship, job, or promotion. And to make some good connections, too. (We guarantee you won't be disappointed with the swag bag, either.)

Watch this space for speaker updates and click here to reserve your ticket before they sell out! (Because they always do.) We can’t wait to see you there!




When What Who
8:00 AM
9:15 AM
Welcome Remarks  
Panel 1
Fashion Startups on What It Takes to Make It
Whether you’re building a clothing brand or trying to solve a universal shopping problem, fashion startups face a distinct set of challenges. Our panel of founders discuss how they’re making it happen.
Panelists: Katrina Lake, CEO, Stitch Fix; Patrick Coyne, co-founder, the Black Tux; Yael Aflalo, CEO and Founder, Reformation; Alexandra Spunt, Head of Creative, Everlane

Moderator: Eliza Brooke, staff writer
Lubov Azria, chief creative officer, BCBG Max Azria
Our editor in chief speaks with the woman behind the BCBG empire about how she got her start, what she’s learned over the past 20 years, and how she keeps creative while managing over 20 different labels.
Interview by: Lauren Indvik, editor in chief
11:40–12:25 PM
Panel 2
Costume Designers Roundtable
The role of the costume designer is more crucial than ever. We talk about the business, how it’s changed, and how to work your way up the ranks.
Panelists: So You Think You Can Dance and American Idol’s Soyon An, The Mindy Project’s Salvador Perez, Revenge’s Jill Ohanneson, Pretty Little LiarsMandi Line

Moderator: Dhani Mau, senior editor
Lunch Reception Featuring: George Kotsiopoulos, fashion editor, consultant, stylist, and co-host of E!’s Fashion Police and Who Wore It Better?
Panel 3
Turning Your Styling Business Into a Brand Name
Top stylists who have worked with everyone from Victoria Beckham to Kristen Stewart discuss the work that happens after they get their big break.
Panelists: Sally Lyndley, Tara Swennen, Nicole Chavez, Micaela Erlanger

Moderator: Lauren Indvik, editor in chief
2:30–3:10 PM
Panel 4
Designing Denim in LA
While yoga pants might be taking over as casual wear of choice, designer denim will always have place in our wardrobe. And Los Angeles is the epicenter of denim production. We speak with designers about the state of the business.
Panelists: Ali Fatourechi, founder, Genetic Los Angeles; Janet Sung, founder, Denim Refinery; Alexandra Michelle, founder, Objects Without Meaning; Nicole Najafi, founder, Industry Standard

Moderator: Lauren Sherman, editor at large
Scott Sternberg, Founder, Chairman and Creative Director, Band of Outsiders
We talk to the Los Angeles-based designer about how he transformed a line of men’s button downs and neckties into a global brand for men and women, with shops in Tokyo and New York.
Interview by: Lauren Sherman, editor at large
4:15–5:00 PM
Breakout Session
The Highest Paying Styling Jobs and How to Get Them
Think styling magazine covers or actresses for the red carpet is the only way to make it as a stylist? Nope. During this breakout class, School of Style is revealing the industry’s biggest secrets on how to really make the big bucks as a stylist.
Presenters: Luke Storey, Founder/CEO, School of Style; Lauren Messiah, CoFounder/COO, School of Style; Maeve Reilly, celebrity stylist for Janelle Monae, Demi Lovato, and Russell Brand

Keynote Speakers

  • Scott Sternberg

    Scott Sternberg
    Band of Outsiders

    Scott Sternberg is an American fashion designer, photographer and entrepreneur based in Los Angeles,California. He is the founder, Chairman, and Creative Director of the brand Band of Outsiders. Sternberg attended Washington University in St. Louis, Missouri where he received a B.S. in Economics, Summa Cum Laude, Phi Beta Kappa, 1997. He also studied photography. Sternberg began his career in the film business in late 1997, working as an assistant in the motion picture talent department at Creative Artists Agency, where he eventually in 1999 became an agent in the company’s New Media and Marketing Division.

    In 2003, Sternberg left CAA to work with Tom Scott (co-founder and former co-CEO of Nantucket Nectars), Cary Woods (film producer), and Emily Scott (founder and former CEO of J.Crew) on a new consulting and media venture. His brief time working there, specifically with Emily Scott, piqued a long held interest in fashion, which led Sternberg to start Band of Outsiders later that year. Sternberg started Band of Outsiders in late 2003 as a line of men’s shirts and ties. It has since grown to include womenswear. The brand sells in 225 doors worldwide, including Barneys New York, Bergdorf Goodman, Saks Fifth Avenue, Colette. The line has been described as "recontextualized vintage-inspired looks with hand-sewn seams and shrunken proportions"[2] and "look[s] toward the future by revisiting the past, wistfully but also with a mischievous, ironic wink."

    CFDA Menswear Designer of the Year (Tie), 2010
    CFDA Swarovski Award for New Menswear Designer of the Year, 2009
    CFDA Vogue/Fashion Fund Nominee, 2008

    Follow @thisisbandofoutsiders.

  • Lubov Azria

    Lubov Azria
    BCBG Max Azria

    As Chief Creative Officer, Lubov Azria is the creative force behind BCBGMAXAZRIA Group. Under Lubov's leadership, BCBGMAXAZRIA Group has evolved from an American contemporary label to a premiere global lifestyle brand, taking inspiration from art, music, film and travel.

    Lubov was born in the Kiev, Ukraine and spent her early childhood training with the renowned Kirov Ballet. At 11, her family relocated to San Antonio, Texas and later to Los Angeles, California where her interest shifted from dancing to the visual arts. As a senior in high school she was recruited by the Fashion Institute of Design & Merchandising (FIDM) where she developed a passion for design as a means of personal, creative expression.

    In 1991, Lubov joined BCBGMAXAZRIA Group as an associate designer/pattern maker. With hard work and an innovative vision, Lubov was named Creative Director just five years later in 1996. In this new role, Lubov set her sights on turning BCBG into a cohesive collection and debuted the first BCBGMAXAZRIA Runway collection at New York Fashion Week.

    In 1998, BCBGMAXAZRIA Group acquired the esteemed Hervé Léger couture house. Lubov led the design team through eight years of research, modernizing the signature bandage construction technique before launching the first Hervé Léger by Max Azria collection at Fashion Week in New York in February 2008. Since the runway debut, Lubov has endeavored to innovate styles, evolving the collection beyond the signature bandage dresses and since, has introduced daywear and separates.

    In 2004, Lubov and her husband, company Founder and CEO Max Azria, further expanded the company’s portfolio by creating a line of one of a kind gowns for celebrity clients under the name Max Azria Atelier.

    In 2010, in recognition of her accomplishments as a designer and creative leader, Lubov was inducted into the Council of Fashion Designers of America (CFDA). She and her husband have received a number of awards including the Fashion Performance Award in 1997, the Fashion Excellence Award and honorary doctorates from the Academy of Art University, San Francisco in 2013.

    Today, Lubov is responsible for developing and protecting the brands’ creative vision. Meticulous and detail-oriented, she sees each piece through from concept to production and fits every single garment. In addition, Lubov oversees marketing, visuals, merchandising and store concepts teams to ensure that customers experience each collection as she intended.

    A champion for women’s empowerment, Lubov Azria has dedicated her life to making women feel beautiful and confident and inspiring women to do the things that inspire them. She will continue on that journey whilst undoubtedly staying true to the company’s mission.

Special Guest

  • George Kotsiopoulos

    George Kotsiopoulos
    Co-host of E!’s Fashion Police and Who Wore It Better?

    George Kotsiopoulos is a fashion editor, consultant and stylist. He is a co-host on E!’s “Fashion Police” andE!’s popular “Who Wore It Better?” specials.

    Kotsiopoulos began his career in the Style department at The New York Times Magazine for over eight years. In his capacity as Fashion Associate, he was Market Editor and Producer of photo shoots all over the globe with some ofthe most notable stars in the world. He has worked as a freelance stylist for many publications and has styled hundreds of celebrities.In January 2014 Kotsiopoulos published his first book, Glamorous by George, offering fashion tips for the everyday reader.

    Kotsiopoulos co-founded the annual "Bag Lunch" shopping event to benefit P.S. ARTS (of which he is on the Board ofDirectors), a non-profit organization dedicated to restoring arts education to public school systems in 2013. The one-day shopping event of luxury handbags generously donated from over one hundred designers including Lanvin, Dolce & Gabbana, Balenciaga, Christian Dior, Marc Jacobs, Prada and Versace is the hottest ticket in LA for celebrities and socialites to spend guilt free. The eleventh annual "Bag Lunch" was held in May 2014 and the charity event has raised well over one million dollars this past decade with one hundred percent of the proceeds going directly to the charity.

    In 2011 and 2012, George was named one of The Hollywood Reporter’s “25 Most Powerful Stylists inHollywood.” Additionally in 2011, George was featured in the coveted Out 100 List, Out Magazine’s annual list of the100 most influential people in the LGBT communities.

    Kotsiopoulos resides in Los Angeles, California.

Fashion Startups on What It Takes to Make It

  • Alexandra Spunt

    Alexandra Spunt

    Alexandra Spunt is the Head of Creative at Everlane, and has been with the company since its start. She is also the coauthor of No More Dirty Looks, a book and site about the chemicals in cosmetics. Prior to that, she led the branding team at American Apparel. She currently divides her time between Los Angeles and San Francisco.

  • Patrick Coyne

    Patrick Coyne
    The Black Tux

    The Black Tux was founded in 2013 by Andrew Blackmon and Patrick Coyne, longtime friends who, out of frustration while preparing for Andrew’s wedding in 2011, decided that men need a better alternative to traditional tuxedo and suit rental offerings. They came to realize that brick and mortar menswear rental companies were expensive, inconvenient, and lacked style and quality. Andrew and Patrick vowed to find a way to offer truly high quality tuxedos and suits, and to make the process easier and more enjoyable. So they launched The Black Tux.

    Patrick oversees design, production, and merchandising of the inventory (from tuxedos to shoes to bow ties) in addition to finance. He has a background in banking and graduated with an MBA from NYU Stern.

    Twitter / Facebook / Instagram

  • Katrina Lake

    Katrina Lake
    Stitch Fix

    Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to helpwomen everywhere discover and explore their style through a truly client-focused shopping experience.

    Prior to founding Stitch Fix, Katrina developed extensive experience at the intersection of fashion, retail, and technology. She managed the blogger platform at venture-backed social commerce company Polyvore and consulted with a variety of e-commerce and traditional retailers during her time at The Parthenon Group. Additionally, she has invested in and worked with dozens of entrepreneurs and start-ups at Leader Ventures.

    Katrina holds a B.S. in Economics from Stanford University and an M.B.A. from Harvard Business School.

    Twitter / Instagram / Facebook

  • Yael Afalo

    Yael Afalo

    Reformation is a lifestyle brand that proves fast fashion, sustainability and local manufacturing can co-exist in a cool and beautiful way.

    A California native, Founder & CEO Yael Aflalo first made her mark in the fashion world with the launch of her contemporary clothing brand, Ya-Ya, in 1999. In her time at Ya-Ya, Yael became discouraged by seemingly outrageous norms of the fashion industry - overprinting lookbooks, wasting yards of fabric -and appalled by the destructive impact that overseas production has on the environment. She realized it was time to break the cycle, so she set out to create a brand where "green" fashion didn't mean compromising on style.

    Splitting her time between Los Angeles and New York, Yael is an innovative entrepreneur who continues to lead the revolution of sustainable fashion through Reformation.

Costume Designers Roundtable

  • Soyon An

    Soyon An
    So You Think You Can Dance / American Idol

    Soyon An is the two-time Emmy® Award winning costume designer for the recently released Step Up All In and the upcoming film Jem and the Holograms. She is currently working on MTV’s new series Beyond Dance and Disney’s TV movie Bad Hair Day. She was formerly the costume designer of So You Think You Can Dance and stylist for American Idol contestants for six seasons, as well as costume designer for American Idol Live and the So You Think You Can Dance Tour. She is also the former designer of Forever 21’s high-end line, Twelve by Twelve.

    Soyon’s celebrity clientele has included Taylor Swift, Usher, PINK, Cher Lloyd, Carrie Underwood (Play On Tour), Jennifer Lopez, Mariah Carey, Kate Bosworth, Mia Maestro, Avril Lavigne, and Shania Twain.

    Soyon’s work has been covered in Glamour, People, OK! Magazine, Seventeen, the Los Angeles Times, AOL’s Stylelist, WWD, InStyle, Hollywood Life,, and she is a former fashion contributor for Jimon Magazine.

  • Jil Ohanneson

    Jil Ohanneson

    Jill Ohanneson, a graduate of the Fashion Institute of Design and Merchandising has worked on numerous film and television projects during her illustrious Costume Design career. She is currently the Costume Designer on ABC’s breakout hit REVENGE.

    Jill's feature credits include PREMONITION with Sandra Bullock, 40 DAYS AND 40 NIGHTS featuring Josh Hartnett, INSTINCT with Anthony Hopkins, BILL AND TEDS EXCELLENT ADVENTURE with Keannu Reeves, THE REPLACEMENTS also with Keannu Reeves and Gene Hackman, MOUSEHUNT for Gore Verbinski, and INDIAN RUNNER, THE CROSSING GUARD and THE PLEDGE for director Sean Penn.

    Her television credits include the last three seasons of SIX FEET UNDER for which she was nominated for an Emmy for “Outstanding Costumes for a Series” (2003, 2005) and won a CDG Award for “Outstanding Costumes in a Contemporary Series” (2006). Also, the pilot and first episode of FIREFLY, the first seasons of DEXTER, LIE TO ME, SWINGTOWN, and THE EVENT. Jill also garnered two Costume Designer Guild (CDG) nominations for “Outstanding Costumes in a Contemporary Series” for the first two seasons of REVENGE and is currently designing the fourth season.

  • Mandi Line

    Mandi Line
    Pretty Little Liars

    Mandi Line is one of the most influential and sought after costume designers today with a wide variety of credits in features and TV shows to commercials and music videos. Her work on the top rated ABC TV show PRETTY LITTLE LIARS for the past 5 seasons has made her a force in fashion with today’s millennial generation. Mandi is also currently working on Showtime’s hit show SHAMELESS.

    Growing up on a tight budget, Mandi Line promised herself she’d never wear the same thing twice. During her senior year, her imaginative flair and skill with scissors and a needle made that a reality. Soon, her future in fashion was all sewn up.

    After graduating from the prestigious Fashion Institute of Design & Merchandising (FIDM), Mandi first gained experience as an intern, quickly moving into music videos and celebrity styling, working with Hugh Grant, Jared Leto, Lucy Hale, rock groups Linkin Park and System of a Down, and many more. Her work on features such as ON THE DOLL and THE CLIQUE helped develop her individual style and hands-on approach to role and character.

    Mandi and her work has been featured in US Weekly, TV Guide, The New York Times Style Section, OK Magazine, THR, Fashionista, and more. Her dream of working on TV came true when she became Head Costume Designer on ABC’s breakout hit GREEK. She took the same role on the network’s hit teen TV show PRETTY LITTLE LIARS where her work has won award nominations for “Best Dressed Cast”, “Best Styled Video” and “Most Googled Character” for fashion on television. Huffington Post has also called PRETTY LITTLE LIARS the “Best-Dressed Show” on TV today. In February 2014, Aéropostale launched the "PRETTY LITTLE LIARS" apparel collection in collaboration with Mandi Line. The collection got rave reviews and brought a new customer into the stores. The second collection is planned to hit stores on June 8th with 3 additional floor sets for Back to School, Transition, and Fall 2014.

    Her roles as guest columnist on Celebrity Style Guide and as a style ambassador for GetThis reflect Mandi’s growing reputation as a cutting-edge designer and fashion influence. She was the first costume designer to speak at Teen Vogue Fashion University in New York, and her extraordinary work was featured in 2007 and 2012 in the Academy of Television Arts & Sciences’ Annual Outstanding Art Of Television Costume Design Exhibition.

    In 2007, Mandi was a special guest host on AUSTRALIA’S TOP MODEL; last year, she hosted a nationwide tour for Macy's in-store runway shows and is now hosting their 2013 spring prom events.

    Mandi also worked on the sci-fi feature film LE CONGRES starring Robin Wright, Paul Giamatti and Harvey Keitel and the comedy romance 10 THINGS I HATE ABOUT LIFE starring Evan Rachel Wood. She also recently completed work on the Lifetime pilot UNREAL directed by PRETTY LITTLE LIARS Roger Kumble, and the first season of the hit MTV series FAKING IT directed by Carter Covington. Her passion for her work, her inspired styling choices and her ability to contribute creatively to character development through costume make her one of the industry’s most eclectic and exciting talents.

    Mandi has a strong social media following and regularly chats with her fans and followers @tankgirlyo and on Facebook

  • Salvador Perez

    Salvador Perez
    The Mindy Project, Pitch Perfect

    Salvador Perez is an accomplished and versatile costume designer, working in many genres—from feature film and television movies, to television series.

    Born and raised in Central California, Perez moved to Los Angeles to attend The Fashion Institute of Design and Merchandising, planning on a career in fashion design, but fate had another path for him. An accomplished stitcher, his talents were soon discovered by costume designers who took him away from the fashion industry. He first made costumes, then became a costume manufacturing foreman and assistant designer on films like Titanic, The Flintstones, and Barb Wire. With his vast knowledge of clothing construction and manufacturing, Perez was also sought out by the J. Peterman Catalogue to design and develop their Movie Legends Line.

    As a costume designer, Perez has taken his experience and applied it to creating characters on projects as diverse as the hit TV series The Mindy Project, Castle, Moonlight, Veronica Mars, the Lifetime movie Liz and Dick, and feature films like Pitch Perfect, Think Like a Man 1 and 2, Men of Honor, Drumline, and Faster. Perez’s approach is highly detailed and considers every aspect of a character’s personality while telling the story through costume. Knowing how clothes should fit and be made, he has a unique ability to fit and tailor clothes to make actors look their best. He brings his love for his art with him to every fitting, every shopping trip, and every day on set.

    Perez’s passion for costume design and the Film & Television Industry was recognized by the members of the Costume Designers Guild, who elected him President of their organization. Salvador just finished Pitch Perfect 2, coming out May 15, 2015 and is currently working on Season 3 of The Mindy Project.

Turning Your Styling Business Into a Brand Name

  • Micaela Erlanger

    Micaela Erlanger

    Instagram: @houseoferlanger
    Twitter: @micaelaerlanger

    “You can have anything you want in life, if you dress for it.” – Edith Head

    Those are the words that inspired Micaela Erlanger to establish herself as a tastemaker and stylist to the stars. A self proclaimed “vintage-a-holic, and glamour girl” Micaela’s clients include: Lupita Nyong’o, Michelle Dockery, Olivia Munn and Winona Ryder.

    The hallmark of Micaela’s work is her meticulous attention to detail and a keen focus on the client’s needs and objectives. With a love for all things beautiful and alluring, coupled with an appreciation of the whimsical, Micaela brings a versatile and fresh approach to styling.

  • Nicole Chavez

    Nicole Chavez

    An inspired visionary, Nicole Chavez began her career in the costume/wardrobe department of the Fox Network series The OC. The trend-setting show would be the launch pad for Nicole’s distinguished success as one of the Hollywood Elite’s most highly sought after stylists.

    Nicole has since been the recipient of the award for ‘Star Stylist Extraordinaire’ at the Hollywood Style Awards in recognition for her exemplary work in styling, as well as also having been named one of the ‘Top 10 Superstar Stylists' by Forbes. With featured profiles in the Los Angeles Times Magazine and Angeleno respectively for her excellence in styling, Nicole continues to have her work consistently celebrated in WWD and InStyle for its innovation and beauty as well.

    Nicole has styled some of the biggest names in Hollywood from Catherine Zeta-Jones to Scarlett Johansson and currently works with Rachel Bilson, Kristen Bell and Jessica Simpson and she is currently a co-designer with Rachel Bilson for ShoeMint.

    Her work has further graced the covers and editorial fashion pages of InStyle, W, Seventeen and Harper’s Bazaar to name a few, and she has styled campaigns for L'Oréal, Macy’s, T-Mobile, Lux, Max Factor and Neutrogena. Nicole has also styled and hosted events for W magazine, Darphin, LOFT and Vogue, in addition to also lending her talents and expertise to styling sessions for Modelinia and Theory respectively.

    Nicole has worked with photographers Ruven Afanador, Andrew Macpherson, Matthias Vriens-McGrath, Ellen von Unwerth, Cliff Watts, Matt Jones, Yu Tsai, Patrick Demarchelier and Gilles Bensimon among others. As well as directors, Liz Friedlander, Barry Sonnenfeld, Dawn Shadforth, David Cameron, Sophie Muller and Barry Levinson.

    Nicole’s artistic collaborations from memorable red carpet moments to an impressive array of print, commercial and on-camera work, have garnered her industry-wide acclaim and accolades from clients and colleagues, praiseworthy of the commitment and caliber she brings to her craft.

    Instagram / Twitter

  • Sally Lyndley

    Sally Lyndley

    Sally Lyndley is a Texas born fashion stylist living in a sleepy surfer town in SoCal. She has been obsessed with the fashion industry since the tender age of 10 years old, after discovering Vogue magazine on the grocery checkout line. She left school at an early age to pursue a career in her beloved fashion world and has now had the privilege to work with some of the most powerful people in the industry such as Anna Wintour at US Vogue, Donatella Versace and legendary photographer Patrick Dermachelier. Sally has contributed to several fashion magazines over the years, such as Love Magazine, V, US Vogue, Teen Vogue, Vogue Italia, POP, British GQ and Dazed & Confused. Her celebrity styling roster includes Drew Barrymore, Victoria Beckham, David Beckham and Kristen Wiig. She loves The Muppets, Alaia and Monster Trucks. Sally is currently editing her own site for fashion and styling,, and creating videos for her own YouTube channel.

    You can also follow her on any of these social media platforms:
    Instagram / Twitter / Facebook / YouTube / Pinterest / Tumblr

  • Tara Swennen

    Tara Swennen

    A sought-after stylist known for her exacting attention to each client’s personal aesthetic, Tara Swennen is a bold presence on Hollywood’s fashion scene. A graduate of the fashion design program at Cornell University, Swennen began her career at Barneys New York prior to assisting two of the industry’s biggest names: Andrea Lieberman and Rachel Zoe. Honing her skills on costume design and red carpet work, Swennen was inducted into the Costume Designers Guild after collaborating on NBC’s primetime show Cane.

    Inspired by her international travels and her family’s legacy in the fashion business, Tara creates elegant looks that always illuminate the personal style of each celebrity and personality with whom she works. Those celebrities include Kristen Stewart, Julie Bowen, Connie Britton and Kaley Cuoco. Her work has also been featured in ad campaigns for Priceline, Pond’s, Neutrogena, Target, Walmart, Proactiv, Got Milk? and Canon, and as well as in editorials such as InStyle, Nylon, Teen Vogue, and Esquire UK.

    Tara has proven to be a mainstay in Hollywood, and her devotion to and interest in all aspects of the fashion world will ensure a long career and future achievement in the industry.

    Twitter / Instagram

Designing Denim in LA

  • Alexandra Michelle

    Alexandra Michelle
    Objects Without Meaning

    Objects Without Meaning resides in the present with no long-winded story to tell. Wepropose clothing as an empty vessel, a blank slate to be filled by the many experiences and emotions of daily life, merging nonchalance with a true sense of spirit. Aspiring to one humble objective — the minimal silhouette is focused on tactility and effortless grace, leaving the air clear for individuals to express their indicative nature. Our garments speak for themselves, representing nothing more than the simplicity of their materials and form — a broad and understated palette for enlightened living.

    The collection was conceived in 2011 by Australian – by way of NYC and now LA – designer Alexandra Michelle in collaboration with creative director Andrew Hogge – partnering with a tight-knit handful of artists and boutique mills. All manufacturing is done within our own Los Angeles-based facility, where we are immersed in every aspect of our brand from design to production to culture.

  • Ali Fatourechi

    Ali Fatourechi
    Genetic Los Angeles

    Launched in September of 2006, GENETIC LOS ANGELES immediately became recognized for the signature soft fabrics, flattering silhouettes and incredible fit. Today, GENETIC LOS ANGELES continues to set the brand apart from the competition, creating innovative collections that cater to multiple individuals, both modern and classic, while continuing to evolve cut, construction, and fabrics.

    Since the beginning, Founder and Creative Director, Ali Fatourechi, has always taken a non-conventional approach to formulate his concepts, embodying an entrepreneurial spirit with a disruptive approach to understanding silhouettes, design and ultimately the women he would one day make clothes for.

    With a desire to understand the true psyche of a woman, in 2005, Fatourechi embarked on a grass-roots mobileclothing tour, visiting 42 cities across America analyzing and studying his subjects. In what became an intimate journey, Fatourechi was able to encounter all different types of women, gaining an invaluable understanding of awoman’s psychology when looking at herself in the mirror. Through this tour, he used the information that he compiled to develop his subconscious muse and form the concept of GENETIC LOS ANGELES.

    Today, Fatourechi continues to push the envelope in terms of product development, fabric, fit, and design, while drawing inspiration from those closest to him. He has created GENETIC LOS ANGELES for a chic, sophisticated and modern woman with an edge that embodies a strong sense of self and a healthy arrogance. Through his approach, Fatourechi has been able to create his initial core styles - cool, uncomplicated, comfortable, and perfectly fitting silhouettes rendered in the softest Italian, Japanese and Turkish fabrics. Core silhouettes include a skinny-leg,cropped cigarette, straight-leg and flare, serving as modern renderings of the classics.

    Fatourechi continues to guide the direction of the brand through his personal voyage. Through this journey, he has established a global presence in major department and specialty stores.

    To Fatourechi, the true definition of GENETIC LOS ANGELES is all in the word. It represents a person’s genetic composition, helping shape and define the message to believe in one’s self.

  • Janet Sung

    Janet Sung
    Denim Refinery

    Janet Sung is the Creative Director and founder of Denim Refinery, an e-boutique and style site where customers can send in their denim to be customized with industry treatments such as waxing, distressing, or even laser printing (leopard is always a crowd favorite). Along with this service, Denim Refinery also offers a carefully curated selection of classic vintage denim that has been gently "refined," while still preserving the original aesthetic. This collection is also carried at stores around the country, like Totokaelo, The Dreslyn, Olive Austin, and Frances May. Through simple styling, Sung strives to maintain a timeless aesthetic for the brand, encouraging her customers to regard vintage as an equivalent to contemporary wear.

    Instagram / Twitter Facebook

  • Nicole Najafi

    Nicole Najafi
    Industry Standard

    Nicole Najafi founded Industry Standard after an endless search for the perfect pair of jeans with a reasonable price tag. She decided to put her love of denim to good use and set out to create Industry Standard. She most recently worked at Balenciaga, where she managed their U.S. ecommerce, honing in on what an online customer wants from her shopping experience. Before joining Balenciaga, Nicole lived in Paris, where she worked at Lanvin and Yves Saint Laurent. While New York has served as her schooling in the digital space, Paris served as her education in quality and craftsmanship. She is originally from Palo Alto and currently resides in New York. Follow Industry Standard on Instagram (@industrystandardny), Twitter (@isnyjeans), and/or Facebook (@industrystandardnewyork).

The Highest Paying Styling Jobs and How to Get Them

  • Lauren Messiah

    Lauren Messiah
    School of Style

    In addition to serving as co-founder/COO at School of Style, a boutique fashion school for stylists, Lauren is also a highly sought-after personal stylist in Los Angeles. Her massive roster of clients includes some of Hollywood’s most successful businesswomen from companies like FOX, CBS, HBO, Warner Brothers, and Nickelodeon. Some of Lauren’s clients have also graced the red carpet at the Emmy’s, the MTV Music Video Awards, and the Golden Globes.

    When Lauren isn’t working with her clients, she lends her fashion expertise to partnerships with brands like Kohl’s, eBay, Westfield Mall, Ford Motors, Marshalls, Johnson & Johnson, Target, and Rimmel London as a stylist, both on-camera and off.

    Lauren has been featured in numerous publications including Marie Claire, WWD, Vogue Italia, Grazia, Lucky Magazine, OK! Magazine, and the Huffington Post.

    Lauren has also been a guest speaker at Simply Stylist, presented by Marie Claire Magazine, The School of Fashion at Parsons, Woodbury University, and FIDM.

    Find her on Twitter and Instagram.

  • Luke Storey

    Luke Storey
    School of Style

    Luke is a stylist and Founder/CEO of School of Style, a boutique fashion school for stylists established in 2008. With regular classes held in LA and NYC, School of Style has quickly become established worldwide as the premiere fashion school exclusively for stylists. Their graduates have gone on to work with world-class stylists like Lori Goldstein, June Ambrose, Monica Rose, Johnny Wujek, and Katie Shillingford, as well as countless top fashion photographers, magazines, and celebrities.

    As a 15-year industry veteran, Luke has styled music videos, commercials, tours, celebrity red carpet and television appearances, films, and print advertising. Luke has also had the opportunity to work with some of the industry’s most renowned photographers such as David LaChapelle, Matthias Vriens, Kenneth Capello and Richard Burbridge. In addition to styling for magazines like Bullett, Flaunt, and Zink, in 2011 Luke became a regular fashion contributor to London-based Fault Magazine.

    He has worked with a diverse range of artists and celebrities including Kanye West, Marilyn Manson, Foo Fighters, No Doubt, Kim Kardashian, Kendall Jenner, and Krysten Ritter.

    In 2013 Luke was hired as an instructor of fashion styling at FIDM. He has also been a guest speaker at The School of Fashion at Parsons, Woodbury University, and The Art Center College of Design, lecturing on styling as a career.

    Hang out with Luke on Twitter and Instagram.

  • Maeve Reilly

    Maeve Reilly

    Maeve Reilly has quickly built a reputation in the world of fashion for being more than just a stylist. The New York native helps effortlessly transform her clients' image, and helps each one develop into a brand of their own, with a sense of style unique to each personality while including her own signature quirks. Reilly's love for accessories can be seen on almost every one of her clients, creating special and unique twists. Her love of diamond rings especially, and attention to detail is what sets her work apart from the rest and has become somewhat of a "signature."

    Maeve has quickly transitioned into the world of dressing women after years of being focused on men's fashion, working with actors such as Russell Brand and Jamie Foxx.

    Reilly's push into women's styling came when she started working with her super star client Janelle Monae, who had previously adapted black and white suiting as her signature look.

    Janelle sparked something in Maeve that has transitioned her into working with some of the industry's most powerful musicians and actresses including Demi Lovato, Kat Graham, Rumer Willis, Laura Prepon and Claudia Lee.

    Maeve specializes in red carpet, editorial, custom tour design, and advertisement styling as well as image consulting for both men and women. Her work has been featured in magazines such as Marie Claire, NYLON, Paper Magazine and Vanity Fair.

    She continues to create buzz for her clientele with fashion forward and avant garde looks, garnering them numerous "Best Dressed" accolades in publications such as Vogue, NYLON, People's "style watch," Fashion Police, and The Red Carpet Fashion Awards.


  • Marissa Alfe

    Marissa Alfe
    Cloutier Remix

    Marissa Alfe is a Marketing & Media Specialist with an expertise in branding and passion for beauty. Marissa started her career designing full production garments for music videos and world tours for celebrity clients creating a network of diverse contacts. Discovering her true passion was public relations, she began her path at Burberry PR creating full cycle media plans and marketing strategies to ensure global awareness. Exposure was key; cultivating lasting relationships with established stylists, publicists, editors, and the celebrities themselves solidified the celebrity placement at highly publicized events. Previous positions include BCBG as lead in International Branding, and Licensing leader Titan Industries Inc. where she represented multiple accounts such as Vivienne Westwood, Badgely mischka, and L.A.M.B. Marissa gained quick hands on experience working one on one with Gwen Stefani and her creative team to revitalize L.A.M.B. on several different platforms. Most recently before coming to Cloutier Remix, Marissa was recruited as Creative Marketing Director to rebrand NuORDER, the leader in the B2B fashion technology industry. With backers such as Rachel Zoe, CAA, and Sam Ben-Avraham previously of Advanstar, she lead the marketing team to new heights with a fashion focused edge.

  • Melanie Bender

    Melanie Bender

    As Senior Marketing Director at Westfield, Melanie helps bring purpose and point of view to life to reimagine the brick-and-mortar retail experience. Melanie's non-traditional approach bridges expertise in branding, marketing and digital with a passion for value creation and new market growth. Melanie was a co-founding partner of innovation and communication firm Post+Beam, and has successfully launched and grown businesses from apparel to apps, with a work portfolio including Sephora, LVMH, MAKE and Li & Fung. Melanie is based in Los Angeles, and can often be found in New York and Hawaii.

  • Laurel Berman

    Laurel Berman
    Black Halo

    Black Halo designer Laurel Berman finds beauty in contradiction, creating clothingthat is both edgy and feminine from architecturally structured dresses to modern draping with Madame Grès roots.

    Born in Spokane, Washington, now based in Los Angeles, Berman translates herunassuming allure and relaxed confidence in her collections.

    Berman studied at the San Francisco Academy of Fashion and worked in many capacities for various brands within the industry. Her experience provided the foundation needed to construct and execute her vision of a brand made for all women.

    Berman transformed the way women dress today with the simplicity of a single piece known as the wildly popular “Jackie O” dress.

    Since its launch in 2002, Black Halo has expanded from its Los Angeles heritage, becoming an internationally renowned brand that can be found in over 1,500 stores worldwide. In 2012 the brand’s first evening wear collection, Black Halo EVE by Laurel Berman, launched and was an instant hit.

    Despite such wide distribution, the business remains vertically integrated in Los Angeles’s hub of apparel manufacturing. This was a conscious decision by both Berman and her partner, Sean Pattison, who wanted to ensure each garment met the brand’s highest standard of quality.

    Black Halo continues to design garments that blend flawless construction and impeccable tailoring, channeling an aesthetic that references and reinvents the meaning of modern-classic style. The result is glamour without pretense, which has made the collection a long-standing favorite among notable celebrities, including Miranda Lambert, Hayden Panettiere, Heather Graham, and Olivia Wilde.

  • Aneesha Dubois

    Aneesha Dubois
    Well (Un)Known

    My most memorable outfit as a child was when my Mom dressed me in a black, wool sweater with snakeskin patches and a red leather mini skirt. I don’t mean to boast but I’ve been stylish since a toddler.

    And instilled in me at such a young age was the notion that style could not be brought, and the reality that personal style is a talent that not everyone has.

    Since graduating from college in 2006, I’ve worked in the music industry, celebrity news and even sports entertainment but fashion has always made its way back into my life. I’ve dabbled in styling, worked as an Assistant Style Editor for magazines, and even designed, created and produced a clothing line into production. But what motivates me the most is getting dressed every morning. I love putting my outfits together and exploring boutiques and shopping centers all over town waiting for pieces to catch my eye.

    After blogging for three years on Tumblr, I launched Well (Un)Known, a fashion site where I post my outfits daily, mixing well known and unknown pieces while passionately providing readers info on all the amazing brands I adore. Aside from fashion blogging, I’m also the PR Manager for Wildfox Couture, where I work to expand the brand in television, print, online and through celebrity outreach.

  • Michael Fink

    Michael Fink
    School of Fashion @ SCAD

    As dean of the School of Fashion at the Savannah College of Art and Design, Michael Fink provides strategic direction and leadership for the fashion, fashion marketing and management, luxury and fashion management, and accessory design programs. His work touches more than 1,100 students and nearly 50 staff and faculty members across the university’s locations in Savannah and Atlanta, Georgia; Hong Kong; and Lacoste, France. Fink thrives on the constant flow of energy and ideas that students bring to class each day and enjoys guiding the next generation of fashion stars. Before coming to SCAD in 2009, he served as vice president, women’s fashion director, at Saks Fifth Avenue in New York City, where he led international fashion branding, vision and direction for more than 60 stores.

  • Cuit Gonzalez

    Cuit Gonzalez

    Cuitlahuac Gonzalez, better know as Cuit or @MrCuit around the web, is an accomplished social media strategist for global fashion conglomerate BCBGMAXAZRIAGROUP, LLC, where he oversees the online presence for BCBGMAXAZRIA and Herve Leger, as well as blogger relations, globally. Since 2011, he works closely with Chief Creative Officer, Lubov Azria, on the development of the online communities and execution of the creative direction through innovative social media campaigns and strategically curated content.

    Prior to BCBGMAXAZRIAGROUP, Gonzalez founded PUBLICpr, LLC, a Los Angeles-based public relations and digital media agency specializing in media relations, event production and brand cultivation for clients in the fashion, entertainment and non-profit industries, which he sold in 2012. Prior to that, Gonzalez spent some time in London at Picnic Productions, were he worked on the production of photo shoots and media events for fashion brands such as Louis Vuitton, Jimmy Choo and Rodarte, among others. Gonzalez started his career in communications working in-house at American Apparel handling media relations and overseeing the community relations department.

    He received a bachelor’s degree in Journalism with an emphasis in Public Relations from California State University, Northridge, and a master’s degree in Strategic Public Relations with an emphasis in Digital Media from the University of Southern California. He was born and raised in Los Angeles, where he currently resides.

  • Kendra Gratteri

    Kendra Gratteri

    Kendra Gratteri is an e-commerce entrepreneur, cross-category fashion designer and business development junkie.

    Her foray into fashion happened while finishing a PhD in Social Statistics at The University of Colorado-Boulder, and looking for a creative outlet to offsite writer’s block, the launched a handbag line in her living room. Kendra soon realized the potential of applying her analytical and psychological demographic skills to her inherent love of fashion

    The rest was history. She was soon recruited by Urban Outfitters and moved to Philadelphia to join their Buying Group.. She moved to Los Angeles a couple years later to launch her own RTW label called Lynn/Linh that became a darling of retailers like Bloomingdales, Nordstrom and Lane Crawford.

    Looking to expend her retail knowledge at a global level, she took the position of Creative Director at Forever 21, and for the next several years, launched the TwelvexTwelve shop-in-shop concept and Designer Collaborations for the fast-fashion retailer.

    Kendra’s most recent entrepreneurial adventure is her involvement in the launch of Beachmint four years ago. The Santa Monica based Social Commerce company that houses the Jewelmint, Stylemint, Shoemint and Intimint brands is where she currently resides as the Director of Merchandising and Design.

  • Daniel Green

    Daniel Green
    School of Fashion @ SCAD

    Daniel Green believes the fashion industry provides tremendous opportunity for achieving large-scale personal growth and professional achievement if you have the courage to take on challenges. A former senior manager at Neiman Marcus and vice president at David’s Bridal and Frederic Fekkai and Company, Green joined the Savannah College of Art and Design in 2012 as a professor of fashion marketing and management and graduate student coordinator for luxury and fashion management. His areas of concentration include aesthetics and style, forecasting and business trends, merchandising, strategic planning, brand building and retail management. Now the chair for both programs, he provides academic leadership and support to students and faculty members.

  • Lacey Horning

    Lacey Horning
    Merritt Charles

    Lacey Horning, owner and founder of Merrritt Charles entered into the fashion business in 2010 where she set out to create a women's contemporary clothing line. She developed Merritt Charles with the goal to provide high quality, clean and simple products that flatter the woman and also let her feel relaxed and comfortable.

    Merritt Charles sells throughout the country to specialty boutiques and online through retailers like and Horning started in the fashion business as an intern for a luggage designer in 2008 and got most of her experience working there. Today she continues to build the Merritt Charles brand and resides in Los Angeles.

  • Kelly Howard

    Kelly Howard
    Post + Beam

    A native Midwesterner, Kelly is the West Coast Director at Post+Beam, a leading innovation and communication firm with offices in New York, Los Angeles and Calgary. As Director, Kelly oversees consumer fashion, beauty and lifestyle in the LA office.

    Prior to joining Post+Beam, Kelly worked for Kip Morrison & Associates, an LA-based boutique public relations agency. Her work has garnered client placements in top national publications and television programs such as Vogue, Vanity Fair, New York Times, Extra and E! News. In 2011 and 2012, Kelly also acted as the Director of Fashion’s Night Out Los Angeles, spearheading efforts for the one-night celebration, coordinating in-store events, designer appearances, celebrity guests and fashion shows throughout the city.

    Find her on Instagram: @kellylynnhoward

  • Adriane Jefferson

    Adriane Jefferson
    Post + Beam

    Adriane is an account executive, originally hailing from Indianapolis, Indiana. A public relations professional with a diverse PR background from non-profit, luxury lifestyle to fashion, she graduated from Indiana University with a bachelor’s degree in Journalism, PR. When she is not busy taking care of clients, she likes visiting the nearest cafés and bookstores and scouring fashion boutiques for rare finds.

  • Sunny Jenkins

    Sunny Jenkins

    Sunny Jenkins is Vice President of Global Public Relations at BCBGMAXAZRIA Group, LLC, overseeing earned media, editorial and celebrity relations worldwide. Sunny joined BCBG from Quiksilver, Inc., where she was interim head of Public Relations for Roxy. She advised the brand on all media engagement activity and strategic integrated marketing, building cohesion between public relations and social media, e-commerce and retail marketing. Sunny also consulted Quiksilver on the future development of the PR Department within their recent global restructure. Prior to Quiksilver, Sunny was a Vice President at Nike Communications, where she opened the Los Angeles office for the New York-based agency and oversaw all West Coast activity. Prior to Nike, she was a Managing Director at HL Group, where she began her PR career in 2004. At HL Group, Sunny worked across a wide spectrum of categories including fashion, accessories, jewelry, philanthropy, multi-channel retail and spirits. Over the years, she has focused efforts on media relations, strategic brand development and event management. Before working in Public Relations, Sunny was a special projects consultant at Mercer Oliver Wyman, a division of Mercer Management Consulting. She graduated with honors from St. Lawrence University.

  • Nicole Kleist

    Nicole Kleist
    Who What Wear

    Nicole Kliest is a Senior Editor at Who What Wear, an online platform for style and shopping content based in Los Angeles. She received her B.A. in Journalism and Creative Writing from Pepperdine University. Upon graduation, she enrolled in the Fashion Institute of Design and Merchandising’s Associate of Arts Professional Designation program and received a degree in Visual Communications. She accepted a photo editor position at Who What Wear in 2010, eventually growing into her current position as Senior Editor where she supervises the photo direction of the website and creates daily trend-focused content.

  • Sarah Lassek

    Sarah Lassek
    TOMS Shoes

    Sarah Lassek earned an undergraduate degree in Business Administration at Southern Methodist University. While in Dallas, she was accepted into a summer buyer training program at Neiman Marcus and gained invaluable insight and experience in buying and department store management. After a successful early career in finance and business development, Sarah returned to her true passion and earned an Associates degree in product development from FIDM in Los Angeles.

    For the last 14 years, Sarah has honed her experience and fashion industry knowledge by working for some of the biggest players, including St. John Knits, BCBG Max Azria Group, 7 for all Mankind and True Religion Brand Jeans. She also built a successful consulting practice, SL Apparel Solutions, where she supported brands big and small with sales and business strategy, merchandising and branding. Sarah is currently the Senior Vice President of Sales for TOMS.

    Sarah attributes her success to three key talents: a clear understanding of market trends; a keen ability to generate new business and product opportunities; and an innate skill in cultivating internal and external relationships. Executing improved bottom lines and developing productive teams simultaneously, Sarah exemplifies the importance of professionalism and integrity in achieving success.

  • Lina Lee

    Lina Lee
    Strategist & Consultant

    Lina is a strategist and buy-side advisor in the fashion and consumer sector. Combining a background in financial strategic planning with a passion for design-driven ventures, she works closely with founders and investors whose business models challenge the status quo. Most recently, her projects have entailed conscious consumption, the better/premium/bespoke menswear space and cross-border growth strategies.

    In her prior role as head of strategy at Sunrise Brands, Lina guided planning and strategic business development for diversified business units totaling $400M of gross revenue. Her experience extended across private label, wholesale and direct retail channels, lending a rare opportunity to work across a spectrum of distribution partners from Walmart, Costco and national specialty chains to majors such as Nordstrom's, Macy's and Saks Fifth Avenue.

    Beyond fashion industry consulting, Lina is an expert commentator on the Chinese consumer market through The Business of Fashion and She also keenly tracks urban redevelopment opportunities informed by modern consumer behavior, and is working on retail property concepts.

    Lina graduated from Yale University with a concentration in Urban and International Studies, where she continues to advise student entrepreneurial ventures on capital raising and go-to-market strategies.

  • Lori MacGregor

    Lori MacGregor

    Lori MacGregor has spent 15 years managing PR strategies for clients in the beauty and fashion industries. She started her career on the agency side in New York City, where she worked on brands including Burt’s Bees, Deborah Lippmann, L’Oreal Cosmetics, Target, Too Faced, and many more. In 2005, she moved to Los Angeles and began working in-house for LATHER, a beauty, spa, and hospitality brand. As PR Director at Dermalogica, Lori oversees all trade and consumer PR, social media, and the company’s Industry Insider makeup artist program. She earned her Bachelor’s degree in Advertising from Syracuse University’s celebrated Newhouse School of Communications, and has been running away from cold weather ever since.

  • Ashley Mahoney

    Ashley Mahoney
    Stitch Fix

    Ashley is the Director of Merchandise Planning and Allocation and leads the Inventory Management team. As employee number eight at Stitch Fix, Ashley built the planning function from the ground up and added allocation to her scope when Stitch Fix launched its second warehouse in summer 2014. Ashley and her team are responsible for having the right product in the right place at the right time, to ensure Stitch Fix is able to deliver unique Fixes that help each client look and feel their best.

    Ashley discovered her passion for retail while working at her college bookstore and moved to New York City after college to pursue a career in corporate retail. Prior to her time at Stitch Fix, Ashley gained a variety of retail planning experience at, Loehmann’s and Lord & Taylor.

    Ashley graduated Cum Laude from Boston College’s Carroll School of Management with a double major in Finance and Marketing. She originally hails from Boston and when she’s not at Stitch Fix, she can be found drinking coffee, doing yoga, Instagramming her hikes and searching for San Francisco’s best cheeseburger.

  • Arielle Moody

    Arielle Moody
    Skinn Cosmetics

    Since the ripe old age of 9 years old, Arielle knew she wanted to be in the Beauty Industry. It all started with her Friday night beauty rituals with her mother, where she would play with and touch every item in her makeup bag. This ritual continued until she was old enough to start buying her own makeup, and at this point, she was hooked! After graduating from The University of Georgia in 2007, she applied for her first professional job in the Beauty Industry. Starting as the Counter Manager for Smashbox Cosmetics in Nordstrom in her hometown of Baltimore, Maryland, she was soon recognized as the top sales performer in the region. Arielle then decided to take her talents to sunny Santa Monica, California, where she continued to work for Smashbox Cosmetics in Fred Segal. All along, she knew that she wanted to learn everything about the beauty industry, and this meant going more corporate. Starting with an Account Executive position with Booty Parlor, she transitioned to Training Executive with Dr. Perricone, then advanced to West Coast Sephora Account Executive with Bite Beauty. These experiences led her to her present position as Brand Manager at Skinn Cosmetics, where she is now in charge of Product Development and Marketing.

  • Daniel Musto

    Daniel Musto

    Daniel Musto is a fresh and engaging television personality, fashion expert, celebrity stylist, and creative director. A member of the Costume Designers Guild, Daniel understands the fundamentals of how to make someone look—and, by extension, feel their very best. Viewers have come to appreciate Daniel's singular sense of style through his appearances on shows including Extra! and The Insider. He is the stylist behind NBC's Fashion Star and also stars in The Stylish, the popular premium YouTube show produced by the highly-regarded Magical Elves (Fashion Star, Project Runway, Top Chef). You can catch him as a member of Fashion Police in UsWeekly.

    Instagram: @DanielMusto

  • Don Nunnari

    Don Nunnari
    Merchant Factors

    Don Nunnari is the Executive Vice President and Regional Manager of Merchant Factors’ Los Angeles office. Merchant Factors has been offering financing and factoring services to start-up to mid-size companies in the fashion industry since 1985. Mr. Nunnari opened the LA office in February of 2004 and today Merchant Factors services the growing needs of 450 clients in the apparel industry.

    Mr. Nunnari has over 30 years of factoring experience in Los Angeles and is highly respected in the fashion industry. Prior to Merchant, Don was a Senior New Business Officer for 15 years at Republic Business Credit/HSBC Business Credit. He is a renowned guest speaker at the Fashion Institute of Design and Merchandising (FIDM). He is also a member of the Executive Board of Fashion Business, Inc., an LA based non-profit dedicated to ensuring the ongoing vibrancy of the American fashion industry. He is past President of The Textile Professional Club, and a member of the Commercial Finance Conference of California. He is also on the Board of Directors of the Textile Chapters of the City of Hope and National Jewish Hospital.

  • Allyson Rees

    Allyson Rees
    The Politesse

    Allyson Rees is an LA-based fashion journalist, trend forecaster, copywriter and blogger. She's worked as a Retail Editor with various international trend firms including WGSN, Stylus and The Intelligence Group and contributes to InStyle, LA Confidential, The Imprint and O, The Oprah Magazine. Allyson has also worked on branding and copywriting projects for Piperlime, The RealReal and Target fashion.

    Her career and etiquette blog,, was founded with fellow fashion journalist Andrea Bell and provides young women with social, digital and personal tools to navigate the real world and score their dream job. Allyson is a graduate of Emerson College.

  • Sara Rotman

    Sara Rotman
    MODco Group

    Prior to forming MODCo in 1996, Rotman’s professional experience ranged from Sony Music to Saatchi & Saatchi and RDA International, where she was a creative director to VH1 and Broadway Video, and had the opportunity to delve into writing and directing. It was during this tenure that Rotman found her niche working in fashion, beauty and entertainment. Often called upon to develop or update brand identities for New York’s uptown set, she and her MODCo team have launched or breathed new life into many upscale brands, including Tory Burch, Carolina Herrera, Circa, Theory, Nina Ricci, Thompson Hotels and Modern Bank, among them.

    According to Rotman, MODCo’s key to success is developing cross platform approaches to branding and understanding how to create sustainability for their clients. Ask their long-standing clients, however, and they will tell you that it is MODCo’s unflagging devotion to meeting their needs and a genuine love of what they do. Now, with more than 19 years experience working in the fashion, beauty and cosmetic industries and numerous awards to her credit, Rotman has a thorough understanding of the unique sensitivities and issues involved in creating and maintaining a brand’s image.

  • Kelsi Smith

    Kelsi Smith

    Kelsi Smith is as L.A as it gets, which is amusing since she's actually as British as it gets, moving to Los Angeles from London 9 years ago. Working in marketing (with a preference for digital), brand strategy and events through her company, Stylesmith she is the Director of two of the most prominent fashion communities in Los Angeles, Two Point Oh! LA and the Los Angeles Fashion Council.

    Beginning her L.A fashion journey as a writer and independent blogger she immersed herself in the community and in January 2010 launched Two Point Oh LA, the first localized blogger community of it's kind, now home to 150 local fashion bloggers. Earlier this year Two Point Oh! LA expanded to include bloggers nationwide and internationally with Two Point Oh! PLUS. Two Point Oh! has worked with 100's of brands, creating connections and programming for them within the blogging community.

    Whilst building her blogger force, Kelsi set to work on fixing the perception of the Los Angeles fashion industry, and launched the Los Angeles Fashion Council in 2011. Los Angeles Fashion Council serves as a community and a platform for Los Angeles design, producing pop up shops and showrooms across the US, Europe and Asia, as well as producing The Collections as part of L.A fashion week every season.

    Concurrently to these ventures, Kelsi launched Stylesmith! - a marketing and media agency, home to these communities and specializing in digital marketing and strategy and experiential events for clients such as UNIQLO, MAGIC, Lulu*s & W Hotels.

  • Jennie Teubner

    Jennie Teubner
    TOMS Shoes

    Do good. Feel good. Look good. As Senior Women’s Footwear Category Manager for TOMS Shoes, Jennie Teubner has set out to make fashion and sustainability blend together seamlessly. To her, having one doesn’t mean you can’t have the other. And with her work at TOMS – Jennie will help further cement this idea.

    Jennie harnesses years of experience working for top brands like Forever 21, Hearst, Women’s Wear Daily and 7 For All Mankind. As the Global Senior Supervising Merchandiser/Creative Direction for Forever 21, Jennie honed her abilities to manage e-commerce in a global market, while maintaining creative control over projects by developing materials and overseeing designs.


  • Lauren Indvik

    Lauren Indvik
    Editor in Chief

    Lauren Indvik is editor in chief of Fashionista. Prior to Fashionista, Lauren served as associate business editor of Mashable for nearly four years, covering the intersection of technology, retail and media. Her work has also appeared on or in InStyle,,, and Fashion Theory, a peer-reviewed academic journal. A California native, she now lives in New York City and is still learning how to dress for the cold.

    Follow Lauren: Twitter, Instagram

  • Lauren Sherman

    Lauren Sherman
    Editor at Large

    Lauren Sherman is a writer, editorial strategist and's editor at large. Lauren got her start as a lifestyle reporter at Forbes covering luxury goods and fashion and has since held executive positions at both Fashionista and Lucky magazine. Along with Fashionista, she contributes to a variety of publications, including Ad Age,,, Women's Health and

  • Dhani Mau

    Dhani Mau
    Senior Editor

    Dhani Mau is the senior editor of, where she started out as an intern when the site was just two people in a dark cave (or a ground floor office in NoLita, she can't remember). Her interests include watching Pretty Little Liars, trying to be Sofia Coppola and cuddling with her cat, Neely O’Hara. Cats in general, really.

  • Eliza Brooke

    Eliza Brooke
    Staff Writer

    Eliza Brooke is a staff writer at Fashionista. Having interned at T Magazine during college, she got her first job reporting on tech at TechCrunch, where she snuck in as much fashion coverage as she possibly could, before landing at Fashionista, where she sneaks in as much tech coverage as she possibly can. A Boston native, Eliza now lives in Brooklyn and pretends to not like drinking out of Mason jars.

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